FOR IMMEDIATE RELEASE
October 2, 2014
Fort Worth, TX
Kendal Smith Lake
Manager of Communications
817.738.9215 x167
817.735.1161 fax
 
The Modern Art Museum of Fort Worth Hosts Instagramers
for First Peek at #emptymodern 

The Museum starts a new awareness initiative using Instagram.

 

WHO:                   Modern Art Museum of Fort Worth and a group of ten local Instagramers

 

WHAT:                 The Modern's first #emptymodern event

 

WHEN:                A day that the Modern is closed to the public, therefore "empty"           

Monday, October 6; 10 am-noon

                                                                                              

WHERE:               Modern Art Museum of Fort Worth, 3200 Darnell Street, Fort Worth, TX 76107

 

 

The Modern Art Museum of Fort Worth, with the help of photographer Olaf Growald, is starting a new awareness initiative using Instagram. The idea for #emptymodern began with a program that Mr. Growald discovered at the Metropolitan Museum of Art in New York City. To begin a similar program, we asked ten Instagramers from different professions and backgrounds with a special interest in the Modern to be a part of the pilot #emptymodern.

 

Beginning on Monday, October 6 from 10 am to noon and continuing monthly, the Modern will host a group of Instagramers at the "empty Modern." The museum is closed to the public on Monday, therefore the participants have the opportunity to venture through the Museum and grounds unimpeded. They may snap away with their favorite smartphone or camera. All the photos the participants upload to Instagram will be tagged #emptymodern @themodernfw. The goal of this initiative is to showcase new perspectives on the Modern to the public, grow #emptymodern and Modern followers, as well as support our participants as they build their followers. The program will be continued with a new group each month. In the spring, we will hold a #emptymodern Insta-Meet for the whole community, date to be announced!

 

 

LOCATION

Modern Art Museum of Fort Worth

3200 Darnell Street

Fort Worth, Texas 76107

Telephone 817.738.9215

Toll-Free 1.866.824.5566

Fax 817.735.1161

www.themodern.org

 

Museum Gallery Hours

Tues 10 am-7 pm (Sep-Nov, Feb-Apr)

Wed-Sun 10 am-5 pm

Fri 10 am-8 pm

 

General Admission Prices

(includes special exhibition)

$4 for students with ID and seniors (60+)

$10 for adults (13+)

Free for children 12 and under

Free for Modern members

Free the first Sunday of every month and half-price every Wednesday.

 

CAFÉ MODERN
Lunch 

Tue-Fri 11 am-2:30 pm
Brunch 

Sat-Sun10 am-3 pm
Dinner 

Fri 5-8:30 pm
Coffee, snacks, and dessert

10 am-4:30 pm

 

The Museum is closed Monday and holidays including New Year's Day, Independence Day, Thanksgiving, Christmas Eve, and Christmas.

 

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